YouTube Music Awards

The first YouTube Music Awards took place only yesterday. We were looking forward to this event, since it is the first time for this format to take place.

Today, we’re watching almost everything through YouTube. From cute little kittens stretching away, to our favorite artist’s new song and some other female artists riding wrecking balls.

I guess it was only a matter of time until someone would think YouTube is one of the most influencing tools we have to evaluate the mass opinion about music, and about every other thing for that matter. The concept was very “YouTube” like. Broadcasting live and streaming everything through YouTube, everyone watches for free and from every place in the world.

 So the idea was great. The execution wasn’t.

 Maybe it’s because it was the first time. Maybe YouTube wanted it to be so different than any other award ceremony we’ve seen so far. I don’t know. It sure was different. But in such a weird way! The chaos was everywhere. Jason Schwartzman and Reggie Watts with Halloween costumes, Schwartzman falling on the floor after asking some girls in the crowd to hold him for some reason for way to long. Big mess with the winner’s name envelope. No stage. Artist that have to make their way through the crowd just to say a few words, too few.

 Something wasn’t working. But then again, the idea was a good idea. VMA, Billboard, Grammy and every other ceremony is something that we all know, and they all have judges to choose the best artist or the best song.

 Here, in YouTube, we were the judges. We voted throughout the entire year, we chose what we liked and what influenced us the most. It may not be the most artistic choice, or the most obvious choice, just because it was the real, living and kicking choice. The numbers spoke for themselves.

 Let’s hope that next year’s YouTube music award would be a bit more organized, because the idea behind it is really great.

 Until then, here’s what we loved this year:

Breakthough of the Year - Mackelmore & Ryan Lewis

Response of the Year - Lindsey Stirling and Pentaztonix, "Radioactive"

Innovation of the Year - DeStorm, "See Me Standing"

YouTube Phenomenon - Taylor Swift - "I Knew You Were Trouble"

Video of the Year - Girl's Generation - "I Got A Boy"

Artist of the Year - Eminem - Epic Rap Battles Of History




 [Source: http://www.mtv.com/news/articles/1716726/youtube-music-awards-winners-list.jhtml]